Why Did ‘The Apprentice’ Bomb? Maybe Because the Most Chilling Thing About Donald Trump Is Offscreen
In May, after I saw and reviewed the how-Donald-Trump-learned-to-be-Donald-Trump biopic “The Apprentice” at the Cannes Film Festival, I had dinner with a group of very sharp-minded film folks, and we all agreed that the movie, if treated with the right marketing savvy, had the potential to make a splash. A few days later, I woke […]
Variety