UTA Set to Boost Banijay’s Branded Content Arm

United Talent Agency (UTA) has signed content creator Banijay Entertainment. The agency will serve as marketing consultant and talent representative for Banijay Branded Entertainment (BBE), the group’s specialized division focused on brand-funded content. BBE, launched in November 2023, aims to capitalize on Banijay’s global production expertise to deliver content solutions for marketers. The unit works […]
Variety