Pharrell Williams and Rebeca Léon on Developing ‘Bulletproof’ Latin Boy Band DND, Taking Inspo From K-Pop, New Edition and Jackson Five

Shortly after Rebeca Léon stopped managing Rosalía in 2023, the team behind her Lionfish Entertainment company embarked on a six-month journey to building a boy band from scratch. Inspired by K-Pop’s high-performance dancing, combined with Latin music’s accelerated growth, Léon and her team approached over 500 Latin American boys until she found five that would […]
Variety