Inside ‘Wicked’s’ Marketing Blitz: How Universal Courted 400 Brands and Spent Big to Guarantee the Musical Was ‘Everywhere’

So if you care to find “Wicked,” look… just about anywhere. You’d have to be flattened by a farmhouse to miss the “Wicked” promotional onslaught. From Starbucks drinks (Elphaba cold brew, topped with green matcha foam, anyone?) to Emerald City Lego sets, “Shiz University” sweaters at Target and OPI’s “Fiyero’s My Mani” nail polish (it’s […]
Variety