India’s Streaming Universe Grows to 547 Million Users, as Paid Subscriptions Stagnate, Says Report

The latest edition of Ormax Media’s streaming audience research reveals significant growth in India’s streaming landscape, albeit driven entirely by ad-supported viewership. The Ormax OTT Audience Report: 2024 provides insights into the evolving digital content consumption patterns across the country. Based on a sample size of 12,000 respondents from urban and rural India, the study […]
Variety