In-Video-Game Ad Spend to Reach $11.5 Billion by 2027

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $ 8.5 billion in 2024 and increase to $ 11.5 billion by 2027. In IAB’s “Changing the Game: How Games Advertising Powers Performance” report, which was revealed Tuesday, 86% of advertisers surveyed said […]
Variety