How Marvel’s ‘What If…?’ Became the Ideal Platform for ILM Immersive’s Interactive Storytelling

Following in the footsteps of ILM Immersive’s (formerly ILMxLAB) “Vader Immortal” game and the company’s virtual reality experiences “Star Wars: Secret of the Empire” and “Avengers: Damage Control,” “What If…? — An Immersive Story” offers fans of the Marvel Cinematic Universe an opportunity not just to enter the world of their favorite superheroes, but participate […]
Variety