GroupM Bid to Push Ad Dollars to Women’s Sports Exceeds Expectations

The flow of ad dollars to women’s sports is growing. After launching an initiative earlier in 2024 to double the amount of money its clients spend on women’s sports, GroupM, the large WPP-backed media-investment giant, says it has exceeded its initial goals. “Doubling spend in women’s sports within a matter of months marks a significantmilestone […]
Variety