DoubleVerify Apologizes for Misreporting X/Twitter’s Brand-Safety Rates for More Than Four Months

DoubleVerify, which provides brand-safety measurement ratings for digital platforms to major advertisers, incorrectly displayed X’s Brand Safety Rate — a measure of how frequently ads appeared adjacent to content that met advertiser-approved criteria — on the DoubleVerify dashboard for nearly five months. From Oct. 24, 2023, to March 14, 2024, DoubleVerify’s dashboard provided the wrong […]
Variety