Creative Tool Makers Tout AI Innovation, Sidestep IATSE Job Security Concerns at IBC

Exhibitors touting AI-driven creative tools at the International Broadcasting Convention, which wrapped earlier this week in Amsterdam with a reported 45,000 attendees from 170 countries, struck a delicate balance in their messaging. Companies such as Adobe and Avid emphasized continued innovation and a desire to empower creatives, while steering clear of anything that might suggest […]
Variety