Banijay Branded Entertainment Strikes Strategic Deals with Launchmetrics, IMA (EXCLUSIVE)

TOLEDO, Spain — Launched in November, Banijay Branded Entertainment (BBE), has closed strategic partnerships aligned with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, in order to enhance the expertise and appeal to clients of BBE’s 360° production, marketing and measurement services. Made at Spain’s Conecta Fiction, the announcement comes hours […]
Variety