Warner Bros. Discovery Aims to Help Advertisers Redirect Commercials to Best Audiences

Warner Bros. Discovery has a new tip for TV advertisers: Stop beaming so many of your commercials at older viewers of traditional TV. The company, which owns boob-tube mainstays like TNT, TBS and Food Network, is launching a new data platform called “Olli” that it says will help sponsors figure out how to put commercials […]
Variety