Lego Film Boss Jill Wilfert Reflects on Ten Years of ‘The Lego Movie,’ How ‘Barbie’ Changed the Toy-to-Film Landscape and What to Expect From Their Universal Deal

Despite “Barbie’s” recent box office domination, the history of toy-to-film franchises has not always been easy. Often dismissed as a cash grab (“Battleship”) or popcorn fare (“G.I. Joe,” “Transformers”), turning toys into critically and commercially successful content is no skate in the park. For Mattel and co, there was another toy that had to walk […]
Variety