In a Tough Market, Distributors Must Take a Pragmatic Approach, Banijay’s Cathy Payne Says: ‘You’ve Just Got to Be Scrappy’

At Series Mania Thursday, Cathy Payne, CEO of distributor Banijay Rights, said it is “tough out there” in the post-peak market for scripted content. “It is challenging to fund scripted, especially at the high-end. In a market where a couple of years ago you may have been able to take a larger risk now you […]
Variety